Biltema
Overview
Detecht is developing an automatic crash detection system and social platform for the motorcycle community. I have been in charge of the design development och conceptualization from launch to 10 000+ users which has been a fun and educative process.
Visit Detechts web site at Detecht.se
Role
UI/UX design, Branding, Reseach, User flow, Wireframing, Prototyping, Usability testing
Timeline
April 2018 - June 2019
Product & problem
Motorcycling carries inherent risks, often in remote areas where crashes go unnoticed. Our goal was to build a reliable detection system paired with a community platform that motorcyclists actually wanted to use daily.
My work
My role
Through iterative prototyping in Invision and user shadowing, we identified that safety features must be non-intrusive. Motorcyclists prioritized seeing their ride data and connecting with others, with safety acting as a silent guardian.